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The difference between good chapters and great ones
is the level of alumni involvement. Active and consistent alumni
participation and support are indispensable, fundamental foundations - "cornerstones" -
upon which great chapters are built. Cornerstone Services form the
framework for all other alumni relations programs and help identify
and inform your alumni about your chapter and each other. Raising
awareness about your chapter is just as important - and the first
step - to raising dollars.
Whether you represent an undergraduate chapter, a house corporation, alumni
board, province or entire inter/national organization, you need an ongoing
program to identify and communicate with your alumni; manage, protect
and improve your valuable data; and motivate your alumni to make annual
gifts to your organization. Cornerstone Services are provided on a
month-to-month basis.
Services Include:
» Ongoing records management and protection
» Tracking contact information for all alumni, parents and friends of your organization
» Website development with alumni content
» Online searchable alumni directories(see below)
» Alumni record change updates to National Headquarters
» Personalized annual fund campaign programs
» Donor recognition and acknowledgement
» Consistent communications to alumni via print, e-mail and online
» Custom designed publications
» Online news articles
» Registering a unique domain name for your chapter (if needed)
» Accepting online pledges and contributions
» Monthly pledge reminders and collection programs
» Ongoing alumni programming consulting
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